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Stop! If price is the most important factor – Why do people by Ferrari’s?

by Adrian Peck | Jul 10, 2019 | Business Tips

There are not many businesses that aren’t in a competitive market. Our customers have more choice now than ever before. But every bit of research on customer behaviour and purchasing reasons I’ve read, never puts lowest price as the first buying factor. So why do so...

Stop! If price is the most important factor – Why do people by Ferrari’s?

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