Pedarson LTD: Uheat – Planning Application Marketing
Business Case
Stakeholders
- Uheat – Marketing & Sales Department
Problem
Outline of issues facing Uheat:
- Generating direct business for building projects from new builders & developers
Uheat have the ability to buy-in live property planning approval data from third party source. This data can be used to market directly to the decision maker using postal campains. What’s needed is platform to manage the propecting and track the performance of the campaigns.
Solution
Web-based communication and business automation tools to provide a platform for:
- Single application with multi-interface for all stakeholders to use & interact through
- Transparency of stock availability, manufacturing and delivery dates for Ideal & Retailers
- Key-once principle to remove duplication and errors
- Business automation tools to provide automation of process and communication, i.e. automated updates to stakeholders
- Reporting and management information to enhance business decision making
- Customized user interface with AWS security (Amazon Web Service)
Business Benefits
Lead/sales generation of direct business:
- New sales leads/business not currently enjoyed
- Automation of sales conversion tasks
Main Features
Must Have
Key functions:
- Import CSV/Excel date weekly
- Generate covering letter
- Generate postal label
- Generate & track sales activities
- Dashboard and reporting suite
Main Menu
- My To Do
- My Contacts
- Planning Applications
- Live
- To Assess
- Dead
Nice to Have
- Automation of data direct from email
- Export/import to OrderWise (Uheat order/warehouse management system)
Office
Stowmarket Road
Needham Market
Suffolk
IP6 8DX
Contact Us
- 01449 480 580
